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Buddies Cannabis
Project type
Packaging Design, Experience Design, Illustration, Branding, Ideation, Presentation Design, Product Photography
Date
Fall 2024
Medium
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Blender
Buddies is a mock cannabis brand designed and created to provide a friendly and accessible product line to new consumers. It avoids complicated language, using friendly characters, simple icons, an intentional color palette, and a cohesive layout to guide users. With Buddies, there will be no overwhelm when entering a dispensary for the first time, instead consumers will be able to easily navigate and understand the comforting product line.
Expanding further on the brand, I designed a mock pop-up release party for the brand. The event features interior wall displays, window displays, wayfinding, exclusive products, an informational poster, and a map.
