Annie's Mac & Cheese

This Annie's Mac & Cheese packaging redesign aims to modernize the brand by improving cohesion, organization, and simplicity, addressing issues with the existing product line's varied styles and confusing information. Key elements include an updated logo, a minimized and intentional color palette for flavor variety, and a consistent layout to enhance product understanding, targeting both children and parents. The redesign incorporates bold illustrations and highlighted organic information to maintain the brand's healthy and appealing image.